The plaque is something that is presented to the families of the fallen service member.
“On behalf of a grateful America and the Patriot Guard Riders, please accept our sincere condolences on your tragic loss. May your pain be tempered by the knowledge that (Heroes Name) is a true American Hero.”
Then it has the Patriot Guard Riders emblem on the bottom. It is paid for by any revenue created by clicking on the ads on the sides of the website, or by some purchases from the Patriot Guard Rider store.